“There is nothing to writing. All you do is sit down at a typewriter and bleed.” – Ernest Hemingway
Hemingway is one of my all-time favorite writers (and not just because I had to read him in high school, either). His prose is crisp, clean, and compulsively readable. He wrote with a journalist’s flair for storytelling but a copywriter’s command of simplicity and conciseness.
But even Hemingway sat down at the typewriter and just bled sometimes. Writing can be very hard. And writer’s block is all too real.Continue reading…
See through all the office amenities and escaped the hassles of working in an office. Contrary to popular belief it’s not your only option and it’s certainly not the best option. Join me in becoming a remote worker and you’ll be happier (and surprisingly) more productive.
In my latest article at Entrepreneur, I give five reasons why everyone should be remote workers. It just makes more sense. Not only does this benefit employees but also their employers. Everyone wins!
Last week, we talked about the value of a strong content marketing strategy and the basics for creating content people want to read. We also pinpointed the three characteristics of great content: relevance, practical value, and consistency. This week, let’s talk about getting your content to stand out.
You’ve probably cleaned out your house countless times, but have you ever thought about sprucing up your marketing strategy?
Spring cleaning is a great tradition. After spending months cooped up indoors, it’s a chance to refresh and refocus for the second half of the year. Why not apply that same energy to cleaning up your marketing strategy as well? Continue reading…
I’ve always found Cutco’s business model fascinating. If I had to try and sell kitchen cutlery door to door, knives wouldn’t be my first choice (for various reasons). So say what you will about Cutco’s high school and college sales reps—they they know how to sell knives.
The fact that Cutco’s business model holds up at all is a testament to their targeted marketing. They know they’re a B2C knife company—they’re the only one I can think of—and so they market their knives differently than B2B knife brands like Shun or Zwilling that sell directly to stores.
Finding your ideal customer is crucial to business success. Once you create that buyer persona, the rest pretty much falls into place. It becomes easier to build a strong brand, target your social media efforts and create other types of targeted content.
An easy way to understand the power of a buyer persona is to compare a small table of people at lunch to a stadium with thousands of spectators. Which group do you think is easier to sell to?