7 Tips for year-long workaholics struggling to take breaks

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I’m just returning from my vacation and this timeI actually enjoyed it. As a freelancer then a co-founder of a startup, I understand the guilt and anxiety of taking vacations. How could I step away from building up my business and career?

Here’s what snapped me out of it: workaholics are more vulnerable to a loss in mental and physical health, and are less productive. If you think about it, vacations are a work necessity. If you have trouble loosening up, here are some tips that helped me let go during my cruise: Continue reading…


8 Habits Amazing Writers Practice

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“There is nothing to writing. All you do is sit down at a typewriter and bleed.” – Ernest Hemingway

Hemingway is one of my all-time favorite writers (and not just because I had to read him in high school, either). His prose is crisp, clean, and compulsively readable. He wrote with a journalist’s flair for storytelling but a copywriter’s command of simplicity and conciseness.

But even Hemingway sat down at the typewriter and just bled sometimes. Writing can be very hard. And writer’s block is all too real. Continue reading…


Work Remotely, You Won’t Miss the Office

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See through all the office amenities and escaped the hassles of working in an office. Contrary to popular belief it’s not your only option and it’s certainly not the best option. Join me in becoming a remote worker and you’ll be happier (and surprisingly) more productive.

In my latest article at Entrepreneur, I give five reasons why everyone should be remote workers. It just makes more sense. Not only does this benefit employees but also their employers. Everyone wins!

Continue reading…


Do You Really Want to be Your Own Boss?

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Have you ever wanted to run your own business? If your answer is “yes,” you’re just like the 543,000 Americans who open their own small business every month. Unfortunately, most of them won’t make it.

In my latest article for Entrepreneur, I go over six more questions you need to answer “yes” to before quitting your day job and pursuing entrepreneurship full-time.

Continue reading…


Stand Out in a Sea of Boring with Outstanding Content

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Last week, we talked about the value of a strong content marketing strategy and the basics for creating content people want to read. We also pinpointed the three characteristics of great content: relevance, practical value, and consistency. This week, let’s talk about getting your content to stand out.

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The Right Content Marketing Strategy is as Good as Gold

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When the notion of inbound marketing first started to gain popularity back in 2006 it seemed too good to be true.

Now, a decade later, the inbound marketing strategy has completely revolutionized the way business is conducted. In its evolution, it has also become a much more refined science.

Without a doubt, the most valuable way to cash in on the inbound strategy is to invest in content marketing.

Content marketing costs up to 62 percent less than traditional outbound marketing tactics, and generates approximately 3 times more leads per dollar spent.

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How to Spring Clean Your Marketing Strategy

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You’ve probably cleaned out your house countless times, but have you ever thought about sprucing up your marketing strategy?

Spring cleaning is a great tradition. After spending months cooped up indoors, it’s a chance to refresh and refocus for the second half of the year. Why not apply that same energy to cleaning up your marketing strategy as well? Continue reading…


Different Strokes for Different Folks: Marketing to B2B vs. B2C

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How to Sell a Knife

I’ve always found Cutco’s business model fascinating. If I had to try and sell kitchen cutlery door to door, knives wouldn’t be my first choice (for various reasons). So say what you will about Cutco’s high school and college sales reps—they they know how to sell knives.

The fact that Cutco’s business model holds up at all is a testament to their targeted marketing. They know they’re a B2C knife company—they’re the only one I can think of—and so they market their knives differently than B2B knife brands like Shun or Zwilling that sell directly to stores.

Which brings us to the topic of this blog post. Continue reading…