Last week, we talked about the value of a strong content marketing strategy and the basics for creating content people want to read. We also pinpointed the three characteristics of great content: relevance, practical value, and consistency. This week, let’s talk about getting your content to stand out.
Marketers love to say KISS (Keep it simple, stupid.) This may be good advice, but only to a certain point. While you want to make your copy concise and easy to understand, you don’t want to insult your audience’s intelligence.
Here’s what you need to keep in mind when you go to write.