Stand Out in a Sea of Boring with Outstanding Content

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Last week, we talked about the value of a strong content marketing strategy and the basics for creating content people want to read. We also pinpointed the three characteristics of great content: relevance, practical value, and consistency. This week, let’s talk about getting your content to stand out.

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The Right Content Marketing Strategy is as Good as Gold

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When the notion of inbound marketing first started to gain popularity back in 2006 it seemed too good to be true.

Now, a decade later, the inbound marketing strategy has completely revolutionized the way business is conducted. In its evolution, it has also become a much more refined science.

Without a doubt, the most valuable way to cash in on the inbound strategy is to invest in content marketing.

Content marketing costs up to 62 percent less than traditional outbound marketing tactics, and generates approximately 3 times more leads per dollar spent.

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Different Strokes for Different Folks: Marketing to B2B vs. B2C

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How to Sell a Knife

I’ve always found Cutco’s business model fascinating. If I had to try and sell kitchen cutlery door to door, knives wouldn’t be my first choice (for various reasons). So say what you will about Cutco’s high school and college sales reps—they they know how to sell knives.

The fact that Cutco’s business model holds up at all is a testament to their targeted marketing. They know they’re a B2C knife company—they’re the only one I can think of—and so they market their knives differently than B2B knife brands like Shun or Zwilling that sell directly to stores.

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Marketing Resolutions for Your Business (and Yourself)

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It was once again mid-December, and I was once again sitting and trying to come up with a list of resolutions. While going through some of the most common resolutions: get healthy, do more for others, etc. it hit me: these are great marketing resolutions, too.

Resolutions are a great concept. They give you focus for the year and motivate you to get more done. So often our work lives overlap with our personal lives—wouldn’t it be easier to just make one set of resolutions?

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The Past, Present, and Future of Marketing

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The real skill now is learning how to pick out the useful information from all this noise. – Nate Silver

As this Entrepreneur infographic will show you, marketing has come a long way in a relatively short time.

In 1450, Gutenberg revolutionized printing. The first print magazine was published in Philadelphia in 1741. By 1839, posters were already so popular that they were banned on London properties. And less than 30 years later, in 1867, the first billboard went up.

Think about that. It took us 418 years to get from printing Bibles to renting out billboards. A glacial pace compared to the seismic shifts in today’s marketing landscapes.

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