The Right Content Marketing Strategy is as Good as Gold

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When the notion of inbound marketing first started to gain popularity back in 2006 it seemed too good to be true.

Now, a decade later, the inbound marketing strategy has completely revolutionized the way business is conducted. In its evolution, it has also become a much more refined science.

Without a doubt, the most valuable way to cash in on the inbound strategy is to invest in content marketing.

Content marketing costs up to 62 percent less than traditional outbound marketing tactics, and generates approximately 3 times more leads per dollar spent.

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How to Spring Clean Your Marketing Strategy

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You’ve probably cleaned out your house countless times, but have you ever thought about sprucing up your marketing strategy?

Spring cleaning is a great tradition. After spending months cooped up indoors, it’s a chance to refresh and refocus for the second half of the year. Why not apply that same energy to cleaning up your marketing strategy as well? Continue reading…