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Our co-founder and CEO, Han-Gwon Lung, recently sat down with 20 Something’s Cara Kovacs as a part of their Millennial Minds series. Continue reading…
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Our co-founder and CEO, Han-Gwon Lung, recently sat down with 20 Something’s Cara Kovacs as a part of their Millennial Minds series. Continue reading…
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I’ve always found Cutco’s business model fascinating. If I had to try and sell kitchen cutlery door to door, knives wouldn’t be my first choice (for various reasons). So say what you will about Cutco’s high school and college sales reps—they they know how to sell knives.
The fact that Cutco’s business model holds up at all is a testament to their targeted marketing. They know they’re a B2C knife company—they’re the only one I can think of—and so they market their knives differently than B2B knife brands like Shun or Zwilling that sell directly to stores.
Which brings us to the topic of this blog post. Continue reading…